New HarrisX and Allison Worldwide Study Reveals Gen Alpha Teens Emerge as the CMOs of the American Household – While Moms Remain the Chief Household Officers
HarrisX and Allison Worldwide today announced the release of the Gen Alpha Household Influence Study. American households are undergoing a generational shift in how brand preferences and purchase decisions are made—and how influence moves between people under the same roof.
Allison Worldwide Names Jamie Dowd as Global President, Health + Wellness
Allison Worldwide today announced the appointment of Jamie Dowd as Global President, Health + Wellness, effective June 22. Reporting to Global CEO Wendy Lund, Dowd will lead Allison’s global healthcare practice and oversee the New York office, the agency’s largest market.
Allison Launches AI-Driven Issues Management Offering to Help Brand Leaders Monitor Issues and Take Action
Allison Worldwide has launched Allison Advanced Issues Monitor (AIM), a cutting-edge issues monitoring offering designed to help leaders monitor, analyze and respond to conversation material related to their businesses.
Allison Worldwide Launches Cannescierge: An Exclusive Suite of Services Dedicated to the Cannes Lions
Allison Worldwide, a global integrated marketing and communications consultancy with operations across 50 markets throughout U.S., Latin America, Europe, Asia, the Middle East and Africa, announced today the launch of Cannescierge—a carefully curated suite of offerings designed to help brands expertly navigate the complexities of the Cannes Lions International Festival of Creativity.
