Articles from AnswerRocket

Basis Global, a market research and brand intelligence firm, today announced a strategic partnership with AnswerRocket, an enterprise AI solutions consultancy, to redesign how market research insights are created and delivered to clients. Most AI adoption in research has optimized for efficiency rather than better outcomes, producing faster surveys, quicker summaries, and dashboards that still leave teams debating what to trust and what to leave out. For years, the industry has treated the tradeoff between depth, speed, and practicality as inevitable. This partnership takes a different approach: rethinking how market research could be improved using AI, so that tradeoff no longer holds.

AnswerRocket, a pioneer in enterprise AI solutions since 2013, today announced the acquisition of Cognitive Spark, a management consulting firm that specializes in developing advanced data science and machine learning algorithms for enterprises. Cognitive Spark’s team immediately strengthens the company's ability to transform complex data science into accessible insights through agentic AI.

AnswerRocket, a pioneer in enterprise AI solutions since 2013, announced the launch of its new Enterprise AI Consulting Division and two strategic leadership appointments to help organizations achieve measurable business transformation through AI. AnswerRocket’s new division will help enterprises rapidly understand, pilot and implement AI initiatives, enabling meaningful transformation and real ROI.

Robling, a leader in retail data analytics, and AnswerRocket, a pioneer in generative AI analytics, today announced the launch of their GenAI retail analytics platform. This solution provides retailers with an AI assistant, Max, that delivers on-demand retail insights, enabling faster, more informed decisions to enhance performance and drive growth.

Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills, has successfully launched Max, a generative AI assistant developed by AnswerRocket, a leader in GenAI consulting and analytics. Max is a fully customizable AI analyst powered by large language models (LLMs), unlocking faster, data-driven decisions across the organization through conversational analysis.

AnswerRocket, a leader in GenAI-powered analytics, today announced its support for both Gemini LLMs and the Anthropic Claude family of LLMs, further solidifying the company’s commitment to LLM agnosticism. This strategic move empowers AnswerRocket’s customers to select the language model that best fits their unique business needs and seamlessly mix and match models to support diverse use cases.

AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use GenAI to help reduce the time needed to understand data, produce actionable insights, and make this information accessible to marketing decision-makers at all levels.

AnswerRocket, a leader in GenAI-powered analytics, today announced the availability of AnswerRocket in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. AnswerRocket customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

AnswerRocket, an innovator in GenAI-powered analytics, today announced the launch of Skill Studio, which empowers enterprises to develop custom AI analysts that apply the business’ unique approach to data analysis.

AnswerRocket, an innovator in GenAI-powered analytics, today announced new features of its Max solution to help enterprises tackle a variety of data analysis use cases with purpose-built GenAI analysts.

AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data.