Articles from Guitar Center

Guitar Center and the Tennessee Titans today announced a first-of-its-kind partnership centered at the Titans’ new Nissan Stadium in Nashville. The collaboration brings together two Music City institutions to create a new model for how music, sports, and technology come together at one of the newest venues in the country. As part of the partnership, Guitar Center is named Official Music Gear Retailer of the Tennessee Titans, and Audio Visual Design Group (AVDG), the company’s premium integration brand within Guitar Center Business Solutions, is an Official AV Integrator for the new Nissan Stadium.

Guitar Center today announced the launch of a new podcast series, Inside the Noise with Gabe Dalporto, featuring behind-the-scenes conversations with the artists, innovators, and industry titans shaping today’s music landscape. Hosted by Guitar Center CEO and lifelong musician Gabe Dalporto, the podcast delivers candid, wide-ranging conversations — covering everything from creative processes to the leadership, operations, and gear insights driving today’s music industry. The first three episodes from Season 1 drop today, with new conversations releasing weekly on all major streaming platforms.

Guitar Center, the largest musical instrument retailer in the U.S., has launched Rig Advisor, becoming the first music retailer to introduce an AI-powered shopping assistant directly onto the store floor. Now live in locations nationwide, Rig Advisor is a mobile-based tool that helps customers discover, compare, and explore gear in real time by prioritizing products available at that specific store location. It enhances the in-store experience by giving musicians an easy way to navigate options and make more confident decisions, whether they’re browsing solo or working with a store expert.